This post represents the processes involved with the design and production of a logo. This is a real job for a property developer just outside Aberdeen, he gave me a completely open brief and below are my initial ideas from which he made his first selection.
The initial four ideas were all liked to a greater or lesser degree, the one that was most popular with the employees of the company was the one incorporating the keyhole within the word 'properties'. However, the client considered that the acronym MSP was unnecessary and the bottom half of that logo was the bit to work on. The next image represents the colour and design variations I sent over next from which the top left image was selected.