This post represents the processes involved with the design and production of a logo. This is a real job for a property developer just outside Aberdeen, he gave me a completely open brief and below are my initial ideas from which he made his first selection. As with all logo based projects, after getting the full details of the nature of the business from the owner I submit a series of ideas from which we can extract the final design.
It may be that elements from one design are combined with parts of another in order to achieve the finished artwork. After receiving final feedback from the client the logo is produced in a variety of formats for use across the range of marketing materials.
The examples below show the progression of ideas finally arriving at the final image which is the logo in use today.